Ever since young stylist Franz Ströher began inspiring the hair fashion world in 1880, we have been pursuing our quest to share the passion, fuel the imagination, ignite the spark of creation that makes visionary style and beauty dreams come true.

From industry milestones like the Wella Junior portable permer, the first cream colorant Koleston Perfect and revolutionary home-styling products like New Wave Wet Gel and High Hair to the superior salon products and expert collections in store today, one hairdresser’s passionate dream now inspires over 4 million professionals and countless heads of beautiful hair across the globe.


Created especially for professional colourists and their clients, Pureology is a salon haircare brand unlike any other. Our highly concentrated ZeroSulfate® shampoos and the exclusive AntiFadeComplex® help colour-treated hair retain its fresh-from-the-salon vibrancy with every use, while our 100% Vegan, Dual Benefit Formulas provide custom care for every hair type.


NEUMA uses only renewable, beneficial plant-based ingredients – leaving you, and your hair, looking and feeling more beautiful. Our collection of professional performance beauty products contain ingredients which above all, do no harm – because like you, we care for earth and hair.

FREE OF synthetic fragrance, sulfates, parabens, 1,4-dioxane, phthalates, glutens, neurotoxins, aluminum compounds, glycols, formaldehyde donors, ureas, carcinogens, environmental pollutants – a truly sustainable brand.


Keratin Complex has changed the beauty industry – starting with our “signature” Smoothing Therapy and continuing with a complete range of products and styling tools.

Since our launch in 2007, Keratin Complex has led the way with innovative technology and amazing results. It is no wonder Keratin Complex is now the leading smoothing system in the World! All Keratin Complex treatments and styling products are specially formulated to contain natural keratin protein, which rebuilds, restores and rejuvenates all types of hair. No more bad hair days with Keratin Complex!

We eat, sleep and breathe beauty. We develop innovative, top performing products. We design artistic imagery that inspires creativity. We surround ourselves with the most gifted artists and educators in the industry. We are 100% committed to the advancement of the global salon community. Why? Because beauty isn’t our job—it’s our passion.


At Hotheads- we believe that one’s choice to enhance their appearance with hair extensions should never contribute to hair loss or damage. Our history in hair replacement and hair solutions made this an easy concept to execute. Our company continues to create extraordinary products that are non-damaging and safe while making the application process fast and affordable for industry professionals.

It is therefore no surprise that Hotheads has discovered the best way to provide volume, length, highlights and dynamic color easily and without damage or hair loss. Unlike other methods available today, Hotheads offers the most simple, fast, and extraordinary human hair extensions and enhancement solutions in the industry.






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